Copywriting for web sites
Web copywriting is often overlooked by customers who want a web site built. We have lots of enquiries for web sites where the customer just says, 'build me a web site to sell my widgets' - what they forget is that like any normal sales brochure, you need to have something to say about your widgets. Nobody knows their company like the people who work there, so ideally one of the employees will be a skilled copy writer, particularly one with web experience. Failing that, we can provide a copy writing service.
A good place for us to start
is by looking at an existing web site (if there is one) or
by reading any brochures or corporate literature that you
have. Depending on the quality of the literature, it may
also be necessary to have a meeting between a representative
from your company and our copy writing staff.
Since it is often said that no-one reads anything on the web, what you do say has got to be interesting, to the point and relevant. Since you have read this far, we assume that what we are saying makes sense and is correct!
There is one final thing about copywriting for web sites - Search Engines. Our copy writers will be creating the text content for your web site with the search engines in mind. Keywords will be used strategically in the text to help boost search engine rankings and hopefully bring you more business.