Compass logo
Tel: +44(0)1908 487509
Fax: +44(0)1908 487501
welcome@compassinc.co.uk
Home
Web site design Exhibition stand design & build Clients Blog Contact us

Web site design

  • Welcome
  • A brief history
  • Our skills
  • Our approach
  • Portfolio

Types of web sites

  • Brochure web sites
  • Content management
  • Flash web sites/animation
  • eCommerce web site
  • Intranet/extranet

Useful articles

  • Writing a brief for a web site
  • Search Engine Optimisation
  • SEO explained
  • Disability Discrimination Act
  • Photography/re-touching
  • Web copywriting
  • Freelance web designers

Compass Incorporated Ltd
Regus House
Fairbourne Drive
Milton Keynes
MK10 9RG
UK
Tel: +44(0)1908 487 509
Fax: +44(0)1908 487501
welcome@compassinc.co.uk

Uk Web Developer Association Member

Valid XHTML Code

Tunnel

Copywriting for web sites

Web copywriting is often overlooked by customers who want a web site built. We have lots of enquiries for web sites where the customer just says, 'build me a web site to sell my widgets' - what they forget is that like any normal sales brochure, you need to have something to say about your widgets. Nobody knows their company like the people who work there, so ideally one of the employees will be a skilled copy writer, particularly one with web experience. Failing that, we can provide a copy writing service.

Copywriting for the web is different...A good place for us to start is by looking at an existing web site (if there is one) or by reading any brochures or corporate literature that you have. Depending on the quality of the literature, it may also be necessary to have a meeting between a representative from your company and our copy writing staff.

Since it is often said that no-one reads anything on the web, what you do say has got to be interesting, to the point and relevant. Since you have read this far, we assume that what we are saying makes sense and is correct!

There is one final thing about copywriting for web sites - Search Engines. Our copy writers will be creating the text content for your web site with the search engines in mind. Keywords will be used strategically in the text to help boost search engine rankings and hopefully bring you more business.

 

 

Copyright 2006 Compass Inc | feedback | download pdf