To be effective with your home business advertising, you have to stay away from Yahoo, Bing, and especially Google. It’s often quite difficult to get your ads approved by them. These sites have tried to weed out the bad guys with their online scams, but by doing so have affected people like you and I, trying to make a living at home. Fortunately, there are alternative ways to promote your business online. Here are some fundamentals to get you started.
Finding Sites to Place Your Ads
There are lots of ad directories and resources to help you find places to advertise. A few examples are ADEngage, AdBuyer, and Clicksor. But, let’s look at one of my favourite sites, Leadtail.com.
The first step on their home page is to drill down on your niche to find advertising opportunities for your specific audience. Let’s use the example of “online business”.
When you search the site for that keyword phrase, you get nineteen pages of results. Each page lists:
- the name of the company
- their pricing method (CPC, monthly, etc.)
- number of monthly visitors
- minimum suggested order
Select one of the publications that appeals to your audience, and budget, then click through to their website. I’ll use Business.com because it has:
- CPC or cost per click pricing method
- 40,000,000 visitors (huge!)
- and only $250 as a suggested spend
Once you get to a company’s website, you look for links to their advertising page. It will say Advertise, Advertise with Us, Advertise with Business.com, etc.
Not all sites are the same. Some will have the advertising rates right on them. Some will not. Often you will have to contact a sales rep to find out the best options for your budget and advertising objectives.
Many of them have self serve platforms where you don’t need to speak to a rep. The site will have a form where you set a budget, put in your ad copy, and add a tracking code. Have your ad, ad photo and URL ready before you start. There are often options to place banner ads, or business directory advertising, also.
Creating Your Ads
You need to ensure you use strong keywords; words that people will search for to find your business, or ad. First, find Google AdWords, and their tool ‘KeywordsToolExternal’.
Example: “online business from home”. Hit search and you’ll see loads of keyword phrase options. It shows the number of people who search for certain terms. High numbers means high traffic.
Pick a keyword phrase from the list and click on it to take you to a Google search page. This will show you what that phrase’s search results are. Sometimes at the top of the page there is a peach coloured box with links in it. These are sponsored or paid links. If there are any links in the right hand column, these are also paid ads.
In the main window, the white area shows organic or natural search results. On the first page, investigate each link to see if there are any advertising opportunities.
If people are searching for your keyword, and come to this page, then they will likely click on one of the results. If they click through to a website, maybe they’ll see your advertising there. That’s the general idea.
Between Leadtail.com and Google keyword tool, you have an endless supply of options to investigate on where to place your ads.
It is so important to track how your ad is performing. Make sure you have a proper tracking system in place. You can create your own tracking system, but most ad networks will give you a tracking ‘pixel’ to add to your landing page.
If you have the same ad running in three different places, you’ll want to know exactly where your leads come from. Some placements may be converting better for you. Where is your money best being invested?
So that you are not flushing money down the toilet, make sure you find sites that have ad opportunities within your budget. Make sure you have powerful keywords so that people can find you. Make sure you track your ads so you can see how they are performing. Do all three, and your ad campaigns should be successful.
Bonnie Chomica is a career marketer and communicator that escaped corporate servitude to become an Internet Entrepreneur. She took charge of her earning potential, her career, and her lifestyle. Bonnie’s specialties include social media, online marketing, and copywriting, and she has a particular passion for entrepreneurial mindset and leadership. With her extensive knowledge, Bonnie now coaches and transforms ‘9-5 jobbers’ into successful internet entrepreneurs.